How to make big data work for you

How to make big data work for you Often, the image surrounding Big Data focuses on how giant corporations can hoover up an extraordinary amount of information.  Feeding it into powerful computers creating a stream of crucial analysis and insights, thus saving itself billions.  Certainly a cliché, there are big companies harvesting incredibly large amounts […]

Winning the digital Customer

Winning the digital Customer Winning the digital Customer is far tougher and a far cry from when marketing used to be much simpler.  Choices were limited and reaching new Customers was relatively easy.  As long as you had a compelling message, you could move your product. Technology and the Internet has made marketing a whole […]