Here are some key technologies that can be used to deliver an enhanced Customer retention strategy.
Customer Relationship Management (CRM) is a system for managing a company’s interactions with current and future Customers. CRM software helps to organise, automate and synchronise sales, marketing, Customer service, and technical support.
Social media such as Twitter, Facebook, LinkedIn, Google+, Pinterest and others can be used from increasing brand awareness and improving brand loyalty to enriching your Customer engagement and gaining deeper market insight.
Email marketing is a highly cost-effective way to communicate with targeted audiences. It enables a graphic-rich message to be sent, customised with specific personal data, and provides measurement and analysis such as opens, click-throughs and conversion rates to evaluate the success of campaigns.
Microsoft Lync is a platform that keeps everyone working together effectively, regardless of where they are or what device they are using. It utilises instant messaging, audio, web and video conferencing and a wealth of other features.
Microsoft Sharepoint is a web application platform offering a set of tools that can be used to provide intranet portals, document and file management, collaboration and social networks, as well as process and workflow capabilities.
Web chat is a form of real-time web-based communication between a Customer and a sales or support person, enabling immediate interaction via a typed conversation.
Webinars are online events hosted by an organisation and broadcast to a select group of individuals through their computers via the Internet, enabling interactive presentations to be given with accompanying audio, graphics and video content.